In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Quick question: Who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse who...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...